CRM is all about servicing your customers superbly and increasing your business effectively through integrated marketing, sales, and service. CRM starts with marketing capabilities to create demand, maintain customer contact and customer notification of programs of relevance. It moves on to Activity or Pipeline Management, to Sales Order Management, and then on to Post Sales Service options. CRM involves tools like Call Center Capabilities and Mobile Technologies.

When combined with a well-planned strategy, the implementation of an integrated CRM solution can drive greater integration of a company's activity around its customers. Unlike some ERP implementations, CRM is relatively easy to implement in a series of small focused projects. The most successful projects are those that have a specific focus, expected return and sufficient management support.

SITA CORP can aid in determining where in the CRM journey your organization should begin.

SITA CORP CRM enables you to create fast, integrated marketing messages to multiple customer segments and increase customer satisfaction by tailoring the right channel to your customer's preferences. While an increasing amount of customer channels could seem overwhelming and ineffective, SITA CORP CRM for Pharmaceuticals helps you select the right channel for the right person, enabling you to optimize customer interactions and turn the situation into opportunity:

• Get direct and immediate interaction with customers.
• Obtain and react more quickly to market feedback on marketing campaigns and product launches.
• Save money and increase sales effectiveness by substituting sales representative detailing with alternative channels where appropriate.
• Increase your marketing message to new prescription influencers.
• Improve customer satisfaction by recognizing customer preferences.

SITA CORP CRM helps you understand who your customers are and what their needs are, at an increasing level of detail. Allocate your marketing and sales resources accordingly to different customer segments. Tailor messages to specific audiences. For example, sales reps can focus on the most profitable high prescribing physicians, and e-channels can be used for specific customers who prefer to receive information in this manner. Knowing this level of detail and tailoring your sales and marketing activities to it helps your organization better manage a greater number of interactions more successfully, quickly and more profitably.